Maytag Value Prop Vidoes
Director / Set Design / Production Design

Introducing lifestyle for the first time in many years for Maytag Brand, this project was a joy to work on. Overcoming the challenge of showing app functionality without showing the actual app interface, this series of videos lived in the upper funnel of Maytag.com and touted the new smart capabilities of Maytag Laundry. Multiple shooting locations in the era of a global pandemic made these videos challenging but even more rewarding.